Since season 2 of Emily in Paris hit our Netflix screens in December, I have seen countless conversations online battling the bingeworthy appeal of the show with the cringeworthy pacing of the narrative since things began in series 1.
With questionable fashion and friendships aside, the one conversation I haven’t seen discussed much is the representation of the marketing and social media industry.
As a marketer and a social media addict myself, I thought I’d debunk the top things I wish we saw represented by marketing executive & influencer herself Emily, or the Savoir agency team…
The sleepless nights caused by the stress and pressure of agency life being so faced paced. Sometimes your brain never stops ticking with ideas!
Deadline chaos in the lead up to campaign. Maybe a few stress tears from time to time.
Brain blocks on content ideas
More time spent with caption writing (some of Emily’s are extremely questionable I won’t lie)
Captions with purpose and strategy
Ideas being knocked down by budgets
Hashtags!! Research, strategy or even just seeing them on a post
Time spent on images or using graphic design work not just selfies. Where's the Canva & Pinterest inspo!?
Clients interfering and changing ideas which in turn changes the whole strategy of campaigns
Clients insisting on ideas you know won’t work
Clients changing their mind at the last minute causing conflict between business & creative minds
Typos!! We’re all human and mistakes can happen, but I saw no proofreading processes in place over at Savoir so I would be surprised if no typos fell through
Checking content over and over once it’s been posted for any errors and tracking stats to see how things are performing
Emily having conversations with herself to help aid interaction and engagement rates
Having to reassess a campaign that flops
Changing ideas on the spot because no one else in the meeting likes them
Using marketing channels other than events and Instagram. Especially TikTok - it gets mentioned so why don’t they use it?
I’m aware adding these into the narrative would have left less time for brooding relationships and romanticising the Parisian lifestyle, but just a little more drama from a work perspective would have been nice in order to stop making social media roles look “easy”.
That’s not too much to ask for, right?